Targeted Marketing: How Marketing Companies can use Big Data to Target Customers Based on Location & Certain Demographics

Bonjou!

BA Soapbox will be presenting at UKOUG Scotland on June 21st 2018.  If you are going to be at the event, please stop by!

This is what you need to know about this presentation:

Time: 16:10 – 16:55

Stream: BA/BI and EPM

Title: Targeted Marketing: How Marketing Companies can use Big Data to Target Customers Based on Location & Certain Demographics

Abstract:
This presentation will show how an outdoor advertising company used the Oracle Big Data environment to provide real time statistics and high-value insights to their customers.  Using data from providers such as Pinsight Media and Perconix data from Axciom, they are able to accurately show the demographics of the consumers in the viewshed of their billboards and other digital assets.    With the need to get useful information out of the terabyte of data they were receiving, our client use Oracle BDCS, specifically, Hive to create external tables connecting to flat files or MongoDB and Impala to analyze the data.  The data was then loaded into Oracle DBCS for to be accessed by OACS for further analysis and dashboarding.

In this session, I will:

  • Go over the overall objective of the project
  • Go over some of the key Hive and Impala queries
  • Show how ODICS was instrumental with the automation, but also with the interaction with MongoDB
  • Go over some of the lessons learned.


Presented by: 
Raymond Février, BA Soapbox Speaker Award Lifetime

Here is the agenda for the event.

Hope to see you there.

Orevwa!

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